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Archive for the ‘Telecom’ Category

Jadoo

Jadoo

Few days back state owned MTNL Launched 3G Service “Jadoo” in Delhi. As India is the second fastest growing market in telecom after china and this offering is going to heat up the market furthermore. Currently these services are only available in NDMC area but going to extended to the whole city in a couple of months. After going to the tariff offered by them I found it quite costly because the are talking a monthly rental of 599 and also not going to give any talk time as this tariff can be sustained for a short time because as the 3G spectrum allocation in becoming a complex riddle and not going to solve early this will give them the added benefit of being the sole 3G operator for some time to come.

As BSNL and MTNL are both the state owned companies have already got the spectrum and the charges for the same will be decided by the price determined by the spectrum auction going to place in couple of months. This is almost the reverse story from the 2G cellular market where BSNL got go ahead almost after couple of years from the private players. But at one time it was almost catching up with the other players but with the GSM tender controversy etc it has slipped a lot in the last 2 years.

An article India Red and Blue Mobile market identifies urban and rural India as red and blue respectively. And Also says that the year 2009 will see many changes like introduction of Number Portability,3 G spectrum allocation and introduction, New operator rollouts etc. It also says that most of the new entrants are focusing on the blue market as here the opportunity are very huge but also says that the growth in the red market will come through innovation in Data and Value Added services because urban market is not satisfied with the voice services only.

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